top of page

HISTORY OF DETROIT'S AVENUE OF FASHION

The Avenue of Fashion on Livernois is one of Detroit's most historic commercial districts, rooted in a vibrant blend of culture, style, and community. Emerging as a luxury shopping destination in the 1950s and 1960s, it was home to high-end retailers like B. Siegel Co., Woolworths, and Grinnell. Shoppers flocked to the area for furs, jewelry, and tailored fashion, earning Livernois its iconic name.

Baker’s Keyboard Lounge, America’s oldest operating jazz club since 1933, remains a landmark, having hosted legends like Louis Armstrong and Ella Fitzgerald. This corridor has always reflected African-American heritage and entrepreneurial spirit, cementing its place as a cultural and business hub. While suburban migration in the late 1960s led to a period of decline, the Avenue has seen a resurgence in recent years.

Today, it boasts one of the nation's highest concentrations of Black-owned businesses, with a mix of restaurants, boutiques, and art spaces. Community-driven efforts and events like "Jazz on the Ave" and "Light Up Livernois" have revitalized the area, transforming it into a thriving space for shopping, dining, and cultural expression.


Located between 8 Mile and McNichols roads in Detroit, MI.
Livernois is called the "Avenue of Fashion"
.
The Historic Avenue of Fashion
Detroit, Michigan

Shop.  Dine.  Explore!

Success! Message received.

Avenue of Fashion Detroit

© 2020 by Ken "Blanks" Harrell
 

Thanks for submitting!

265972.png
icon-spoon-and-fork-on-dining-table-for-
pasted image 0.png
  • Twitter Clean
  • White Facebook Icon
bottom of page